2. American Gigolo
Giorgio Armani, the famous Italian designer has made a significant intervention into film history. Costumes in the movie American Gigolo (1980) by Richard Gere's character Julian helped to alter the way in which the cinema perceived and represented masculinity. The most sought after scene in the movie shows Julian choosing an outfit to wear for an appointment he had in the evening. On his bed, he laid out a selection of Armani jackets, and then matches them with some shirts. Finally, he adds an array of possible ties before finally picking one to wear. While doing so, Julian shimmies sensuously to music, dressed only in his boxer shorts. Once dressed, he checks himself in the mirror. Julian's overt narcissism, together with his love for Armani's expensive clothes, brought in a radical reacquiration of heterosexual masculinity on screen.
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